AMIGO - THE KING OF RELAX
July 13, 2020
Imagine yourself on a beach right now. Crystalline water, sun, peace, an Amigo sun lounger and a good book.
Two brilliant innovations, united in one product, have made sunbed design history.
As early as 1975 Fiam was making sunbeds with unique features for the market of that time: leg and back positions could be adjusted independently of each other, thereby multiplying the number of possible user positions. These were already advanced products but Francesco Favagrossa realised that much more could be done for this sector: in the early 1990s he created AMIGO, an icon that many on the market are still trying to emulate to this day. Amigo is a revolutionary product due to the perfect way it folds compactly when closed, and for its clean striking appearance when opened out: the true brilliance of this Italian designed product was recognised by the German Design Council at the 2019 Iconic Awards. Amigo is one of those cases where form, function and industrial repeatability come together in a single design idea. The complexity that results in one single safe, agile and exciting stroke is perhaps the only thing that it would be right to expect from the design.
In addition to the adjustable lying position (3+2 positions available), a Fiam patented elastic system at high resistance and durability has been developed. Being particularly practical, the Amigo outdoor sunbed is a successful product: with a few simple gestures it can be closed, reopened and carried thanks to comfortable handles. It is lightweight and suitable for every type of outdoor background: from a poolside, to garden, sea, lake or mountain.
Details make the difference. Furnishing accessories complete the Fiam range, personalising and enriching the various models with significant advantages.
AMONG BALEARIC SEA
In San Antoni de Calonge, near Playa de Aro, on the seafront, there is a suggestive outdoor shop: CAL REI , FIAM's retailer. You can take the chance to visit it during the summer, walking by the sea. The shop on the beach opened in 1991, while in 1920 was born the shop located in the center of Girona, this shop has 3 floors and an area of around 500 square meters.